Simplify to Amplify
How Doing More Might Not Really Mean Doing More
Published in Bright Ideas
Getting to the Essence
Dieter Rams studied
architecture and interior decoration at Wiesbaden School of Art in central
Germany the middle of the 20th century. After graduating with honors,
he quickly found himself employed and pressured to meet high expectations at
Braun.
Braun was already a
successful German designer and manufacturer of electric shavers, radios,
speakers, shelving units and other household items, and even though he was
surrounded by top-notch designers employed for years at Braun, Rams was named Chief
Design Officer within six years of being hired. He would host his post for more
than 30 years.
What made Rams so
successful amongst designers? It was his
10 design principles held together by one powerful idea: “Weniger, aber besser,” (pronounced “VAY-negger ABB-er BESS-er”).
“Less, but better.”
His Powerful Principle
Under Rams’
philosophy of simplicity, Braun exploded with success. At a time of high
consumer spending and when technology was only beginning to peak above a deep
and rich horizon, this young designer decided fancy casing, numerous buttons,
and complicated design did not add value. Simplicity did. And Braun became a
household name.
Greg McKeown writes
about Dieter Rams in a fascinating new book called Essentialism. Through telling us Rams’ story of success, McKeown
makes the case that getting to the
essence of a thing isn’t just about designing new products. The author begs
us to consider what would happen if Rams’ philosophy for design were applied to
our lives?
Now, you may be
thinking, Simplify?! I’d love to! But life
as a state officer isn’t simple—it’s incredibly busy! I need to meet members,
tweet chapter photos, write a blog post and a leadership workshop. I should
also read even just one page of one book on that ever-growing stack of
Amazon-delivered-but-never-really-touched pile of “you really should reads”. I
also promised I would call home and text a student back, not to mention reviewing
my keynote speech, documenting expenses, doing college coursework, and
preparing for National Convention in a few weeks…
Whew! It’s
exhausting to even just read that list. It’s easy to talk about simplifying,
but how can we sincerely talk about the goodness of simplicity with all that
officers are expected to do?
The Case for Simplicity
So much of the
culture around us says that the more we do, the better we are. True, if I
didn’t sit down to write this article, it wouldn’t get done, and if it didn’t
get written, I would miss a chance of possibly helping another person (or even
just a chance for self-actualization). However, simplifying your life isn’t
found in avoiding work. It’s found when we are more intentional about what we
do.
Sir Isaac Newton
spent two full years thinking and writing exclusively on his physics-changing
discovery of Universal Gravitation and the three Laws of Motion. Two years for
the mere discovery of what could be boiled down to four lines. But these four
lines made space travel possible some 300 years later.
Bill Gates, founder
of one of the largest and most productive companies in the world, took a week
off, twice each year during Microsoft’s busiest seasons so he could read and
think about the purpose and direction of his company. The business-connection
icon, LinkedIn CEO Jeff Weiner, intentionally schedules about two full hours of
solitary blank space on his daily schedule. Couples take a honeymoon so they
can focus on their marriages, monks spend years in solitude before making the
decision to take final vows, and most officer candidates spent months
super-focused on preparation before getting elected.
From the world’s
greatest scientists, businessmen and political leaders to young couples,
reclusive monks and state officers, we find that focusing on doing “less”
affords us to do what we do better. Weniger,
aber besser.
A Blessing and a Challenge
As you have
probably already experienced, when you do well at one thing, you will be asked
to do more things, even things that are unlike the first thing you did well. Maybe
you’ll do more, new things very well, too, and if it works out, maybe you and
others will benefit from your work. These are the blessings of success.
The problem in
success is that other people will never see your unique skills and talents as
clearly as you can. So, only you can decide most accurately whether a new
opportunity is something that you could or should be doing.
Take state office
for example. You probably showed promise as a local or regional officer. Then,
people suggested you should run for a bigger role: state office. This year, after
you wrote a wonderful article for newspaper or facilitated a rockin’ workshop,
requests came in for more of you. It’s only natural. People will call upon good
people. The challenge is that while saying Yes may be good sometimes, we will
get pulled to pieces and our work will suffer if we don’t occasionally take
time to simplify and refocus our lives.
“Weniger, aber besser,” worked for Dieter
Rams because he constantly asked, “What is the essence of the thing?” The same
could be asked of each of us: What makes you, as a state officer in your state,
uniquely inspiring and effective?
In the November issue, we will continue this
discussion of focusing in on our unique contribution to the world by looking at
The 3 Criteria we should consider before doing anything.
Ways to Take Time or How to
Make Time for Simplifying:
- Journal about what you did each day at night
before going to sleep. Awareness begets change.
- Set a repeating calendar event for two hours of
“refocus” time on the 1st day of each month. Feel free to move it
around within that day, but do not move it off of that day. Spend time reading
your journal, reviewing your goals or praying about how you’re being called.
- Plan a two-night personal retreat before your
next big task or project. Set your voicemail and email response to “I’m away,
and I am happy to get back with you next week,” giving you some time even after
your retreat is over.
- Make list
of priorities as an officer and post it near the place that you often get
requests. What comes first: returning
communication, listening to a teammate or student, writing thank you cards,
physical activity, prayer…?
- When asked to do anything, say, “Thank you for asking! Let me make sure that’s
something I could do. May I get back with you in the next couple of days?”
Then, take time to consider it before responding.